Start with WhatsApp. Scale to full customer growth.
Launch and scale WhatsApp, Email, and SMS journeys from one platform built for fast-moving growth teams, with the clarity to turn engagement into measurable revenue.
Step 1 of 3
Choose track, billing, and currency
Toggle plans below. Annual billing saves about two months on your subscription.
Step 2 of 3
WhatsApp-Only Pricing
Best for teams that want high-performance WhatsApp campaigns without switching their entire stack yet.
Starter
Best for getting started with core campaigns
₹1,999/mo
Billed monthly
WhatsApp marketing billed per message
Marketing: ₹0.9667/msg
Utility: ₹0.115/msg
Service: Free (24h window)
Key differentiators
- Agents: 3
- WhatsApp Business Accounts: 1
Plan limits
- ·Agents: 3
- ·WhatsApp Business Accounts: 1
- ·Contacts: Unlimited
- ·WhatsApp marketing billed usage-based from first message
Highlights
- Bulk Broadcasts
- Campaign Scheduler
- Shared Team Inbox
- Smart Agent Routing
- Basic Chatbot Flows (3)
- Template Management
See all features by module below the comparison table.
Most Popular
Growth
Best for scaling teams and automations
₹3,999/mo
Billed monthly
WhatsApp marketing billed per message
Marketing: ₹0.9494/msg
Utility: ₹0.115/msg
Service: Free (24h window)
Key differentiators
- Agents: 8
- WhatsApp Business Accounts: 2
- Automation Workflows
Plan limits
- ·Agents: 8
- ·WhatsApp Business Accounts: 2
- ·Contacts: Unlimited
- ·WhatsApp marketing billed usage-based from first message
Highlights
- Everything in Starter
- Chatbot Flows (15)
- Automation Workflows
- Retargeting Campaigns
- Campaign Click Tracking
- Carousel Templates
See all features by module below the comparison table.
Custom
Recommended for customers beyond 1 lakh contacts
Talk to usGet a tailored quote based on your messaging volume and requirements.
WhatsApp marketing billed per message
Marketing: ₹0.9321/msg
Utility: ₹0.115/msg
Service: Free (24h window)
Key differentiators
- Agents: Unlimited
- WhatsApp Business Accounts: 5
- Advanced Analytics
- Priority SLA Support
Plan limits
- ·Agents: Unlimited
- ·WhatsApp Business Accounts: 5
- ·Contacts: Unlimited
- ·WhatsApp marketing billed usage-based from first message
Highlights
- Everything in Growth
- Unlimited Chatbot Flows
- Advanced Analytics
- AI-Assisted Replies
- Custom Roles & Permissions
- Auto Failed Message Retry
See all features by module below the comparison table.
Quick tier comparison (WhatsApp-only)
Snapshot for the selected track — see cards above for full feature lists.
| Decision factor | Starter | Growth | Custom |
|---|---|---|---|
| WA marketing total / msg (Meta + CampaignHQ) | ₹0.9667/msg | ₹0.9494/msg | ₹0.9321/msg |
| Agents | 3 | 8 | Unlimited |
| WABAs | 1 | 2 | 5 |
| Automation depth | Basic | Advanced | Advanced |
| Analytics level | Standard | Standard | Advanced |
| Support level | Standard | Standard | Priority |
Plan features
All features by product area
Each module maps to a part of CampaignHQ—expand to compare Starter, Growth, and Custom.
Starter
- Bulk & scheduled WhatsApp broadcasts
- Meta WhatsApp rate plus CampaignHQ fee per marketing message (totals clear by tier)
- Send windows, throttling & queue controls
- Campaign-level delivery & read insights
- Baseline engagement analytics
Growth
- Everything in Starter
- Retargeting & remarketing campaigns
- Campaign click & conversion tracking
- Carousel & multi-product templates
- CSV upload for large contact lists
- A/B message tests (where supported)
Custom
- Everything in Growth
- Highest-throughput sending patterns for your tier
- Lowest CampaignHQ fee on marketing messages—and lowest total per message—of any tier
Starter
- Bulk & scheduled WhatsApp broadcasts
- Meta WhatsApp rate plus CampaignHQ fee per marketing message (totals clear by tier)
- Send windows, throttling & queue controls
- Campaign-level delivery & read insights
- Baseline engagement analytics
Growth
- Everything in Starter
- Retargeting & remarketing campaigns
- Campaign click & conversion tracking
- Carousel & multi-product templates
- CSV upload for large contact lists
- A/B message tests (where supported)
Custom
- Everything in Growth
- Highest-throughput sending patterns for your tier
- Lowest CampaignHQ fee on marketing messages—and lowest total per message—of any tier
Starter
- Email: monthly credits align with contact capacity; optional packs beyond included volume
- Email: imports, subscriptions & suppression handling; bounce and complaint workflows
- SMS: promotional and transactional texts to opted-in contacts, usage-based
- WhatsApp: marketing sends and Meta templates alongside email & SMS
- Tracking: UTMs and links on email plus baseline delivery reporting per channel
Growth
- Includes every Starter channel capability
- Email: multi-step journeys, richer templates & deliverability tooling
- SMS: SMS inside journeys, alerts & automation—not only batch campaigns
- WhatsApp: WhatsApp steps inside multi-channel journeys
- Email: custom sending domains & authentication for branded identity
Custom
- Includes every Growth channel capability
- Throughput & pacing tuned for the largest Full Suite envelope
- Preferential email top-up rates when you routinely exceed included credits
- Guidance on peak campaigns spanning Email, SMS & WhatsApp together
Starter
- Email: monthly credits align with contact capacity; optional packs beyond included volume
- Email: imports, subscriptions & suppression handling; bounce and complaint workflows
- SMS: promotional and transactional texts to opted-in contacts, usage-based
- WhatsApp: marketing sends and Meta templates alongside email & SMS
- Tracking: UTMs and links on email plus baseline delivery reporting per channel
Growth
- Includes every Starter channel capability
- Email: multi-step journeys, richer templates & deliverability tooling
- SMS: SMS inside journeys, alerts & automation—not only batch campaigns
- WhatsApp: WhatsApp steps inside multi-channel journeys
- Email: custom sending domains & authentication for branded identity
Custom
- Includes every Growth channel capability
- Throughput & pacing tuned for the largest Full Suite envelope
- Preferential email top-up rates when you routinely exceed included credits
- Guidance on peak campaigns spanning Email, SMS & WhatsApp together
Starter
- Shared team inbox with assignment & handoff
- Smart agent routing & collision avoidance
- Conversation notes & internal context
- Business hours, away replies & queueing
- Template library & Meta template sync
- Interactive templates (buttons, lists, quick replies)
- Rich media (image, video, document, audio)
- WhatsApp Business profile, catalog & commerce surfaces
- Click-to-WhatsApp (CTWA) support
- Verified (blue tick) application workflow
Growth
- Everything in Starter
- Operator performance & workload reports
Custom
- Everything in Growth
- Advanced operational dashboards & exports
Starter
- Shared team inbox with assignment & handoff
- Smart agent routing & collision avoidance
- Conversation notes & internal context
- Business hours, away replies & queueing
- Template library & Meta template sync
- Interactive templates (buttons, lists, quick replies)
- Rich media (image, video, document, audio)
- WhatsApp Business profile, catalog & commerce surfaces
- Click-to-WhatsApp (CTWA) support
- Verified (blue tick) application workflow
Growth
- Everything in Starter
- Operator performance & workload reports
Custom
- Everything in Growth
- Advanced operational dashboards & exports
Starter
- Up to 3 active chatbot flows
- Branching within starter flow limits
Growth
- Up to 15 active chatbot flows with branching
- Automation workflows & triggers tied to WhatsApp
Custom
- Unlimited active chatbot flows
- AI-assisted replies & conversation assist
- Automatic failed-message retry policies
Starter
- Up to 3 active chatbot flows
- Branching within starter flow limits
Growth
- Up to 15 active chatbot flows with branching
- Automation workflows & triggers tied to WhatsApp
Custom
- Unlimited active chatbot flows
- AI-assisted replies & conversation assist
- Automatic failed-message retry policies
Starter
- Tags, custom attributes & basic segments
- Import, dedupe & list hygiene
- Export conversation history (plan limits)
Growth
- Everything in Starter
- Smart audience segmentation & saved segments
- Custom attributes for personalization at scale
Custom
- Everything in Growth
- Compliance-friendly retention options (plan)
Starter
- Tags, custom attributes & basic segments
- Import, dedupe & list hygiene
- Export conversation history (plan limits)
Growth
- Everything in Starter
- Smart audience segmentation & saved segments
- Custom attributes for personalization at scale
Custom
- Everything in Growth
- Compliance-friendly retention options (plan)
Starter
- Real-time webhooks for delivery & conversations
- Operator roles & inbox permissions (Starter limits)
Growth
- Everything in Starter
- REST API & secure outbound webhooks
- API keys, rate limits & usage visibility
- Webhook retries & basic dead-letter patterns
Custom
- Everything in Growth
- IP allowlisting for API & admin access
- Priority SLA & elevated support
- Dedicated onboarding & success planning
- Security review & architecture guidance
- Higher API throughput tier
Starter
- Real-time webhooks for delivery & conversations
- Operator roles & inbox permissions (Starter limits)
Growth
- Everything in Starter
- REST API & secure outbound webhooks
- API keys, rate limits & usage visibility
- Webhook retries & basic dead-letter patterns
Custom
- Everything in Growth
- IP allowlisting for API & admin access
- Priority SLA & elevated support
- Dedicated onboarding & success planning
- Security review & architecture guidance
- Higher API throughput tier
Estimate your monthly cost
Drag the sliders to size your usage. WhatsApp marketing uses Meta's rate plus CampaignHQ's fee per message (by tier). On Full Suite, monthly email credits match your tier's contact capacity; overage uses Extra Email Pack rates.
0–100,000 · step 500
2,000
Compare tier
All-in WA marketing rate: ₹0.9667/msg
Pricing model
Usage-based from the first message. You are viewing estimates for the starter tier.
Monthly breakdown
Illustrative rates. Meta publishes live tariffs and AWS SMS pricing varies by destination — final invoice may vary slightly.
| Plan subscription | ₹1,999/mo |
| WhatsApp marketing messages2,000 msgs × total (Meta + CampaignHQ) for starter | ₹1,933.34 |
| SMSAvailable on Full Suite plans | — |
| All-in monthly total | ₹3,932.34 |
How billing works
WhatsApp marketing is Meta's rate plus a CampaignHQ platform fee; both roll into the total per message (fee decreases on higher tiers). The breakdown below shows Meta's rate and what you pay altogether.
WhatsApp message pricing
Marketing rows are Meta's marketing rate plus CampaignHQ's fee for that tier. Utility, authentication, and service-window messages stay at Meta's rate only (no CampaignHQ fee).
| Message type | Meta rate | Total / msg (Meta + CampaignHQ) |
|---|---|---|
| Marketing — Starter | ₹0.8631 | ₹0.9667/msg |
| Marketing — Growth | ₹0.8631 | ₹0.9494/msg |
| Marketing — Custom | ₹0.8631 | ₹0.9321/msg |
| Utility | ₹0.1150 | ₹0.1150/msg |
| Authentication | ₹0.1150 | ₹0.1150/msg |
| Service (24hr window) | FREE | FREE |
Need Email, SMS, and full customer journeys? Upgrade to Full Suite anytime.
Outgrowing WhatsApp-only tools?
When you need email automation, customer journeys, and deeper segmentation — CampaignHQ becomes your growth engine.
| Current stack | Monthly cost | CampaignHQ Full Suite | You save |
|---|---|---|---|
| WATI Growth + Brevo Starter | ₹4,820 | Full Suite Starter ₹3,999 | ₹820/mo |
| WATI Pro + Brevo Standard | ₹7,448 | Full Suite Growth ₹6,999 | ₹449/mo |
| WebEngage (entry) | ₹15,000+ | Full Suite Custom ₹12,999 | ₹2,000+/mo |
Upgrade path (WA → Full Suite)
Illustrative INR monthly prices; toggle currency above for live plan cards.
| From (WhatsApp) | To (Full Suite) | Extra/month | What you unlock |
|---|---|---|---|
| Starter ₹1,999 | Starter ₹3,999 | +₹2,500 | Email + SMS + CRM + Automation + 25K contacts |
| Growth ₹3,999 | Growth ₹6,999 | +₹3,000 | 100K contacts + 5K WA msgs + all channels + full automation |
| Custom ₹7,999 | Custom ₹12,999 | +₹5,000 | 500K contacts + 10K WA msgs + AI + Dedicated CSM |
Step 3 of 3
Add-ons
Layer on capacity or capabilities only when you need them. Add-ons can be added or removed any month.
Extra Agent
Add another seat to your team inbox.
₹499/month
Extra WhatsApp Business Account
Run another WABA (brand or region) on the same plan.
₹999/month
Dedicated IP
Dedicated sending IP for messaging reputation.
₹3,499/month
Chatbot Flows 5-Pack
Add 5 more active chatbot flows to any plan.
₹999/month
Email Verification
Validate addresses before send to protect deliverability.
₹350 per 10k checks
Phone Number Verification
Verify mobile numbers before SMS / WhatsApp campaigns.
₹1,200 per 10k checks
Extra Email Pack
Full SuiteBulk email pack pricing for high-volume Full Suite usage.
₹500 per 10k emails
+10K Platform Contacts
Full SuiteAdds 10,000 contact capacity to your Full Suite account (platform capacity fee).
₹1,000 per 10k platform contacts
Shopify / WooCommerce Integration
Sync orders, customers and abandoned carts.
₹499/month
Priority Onboarding
Hands-on onboarding sprint with a CampaignHQ specialist.
₹2,999 one-time
How we compare
WhatsApp-first tools (AiSensy, WATI, DoubleTick, Interakt) meet full-stack engagement suites (WebEngage, MoEngage) — CampaignHQ sits in the middle with multi-channel depth without enterprise-suite sprawl. Directional guide only — validate pricing and packaging on each vendor's site.
| Feature | WhatsApp-first tools | Closing the gapCampaignHQ | Full-stack suites | ||||
|---|---|---|---|---|---|---|---|
| AiSensy | WATI | DoubleTick | Interakt | WebEngage | MoEngage | ||
| WhatsApp Marketing (native) | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Email Campaigns | No | No | No | No | Yes | Yes | Yes |
| SMS | No | No | No | No | Yes | Yes | Yes |
| Mobile push & in-app messaging | No | No | No | Limited | No | Yes | Yes |
| Multi-channel Journeys | No | No | No | No | Yes | Yes | Yes |
| Workflow / journey automation depth | Basic | Basic | Basic | Basic | Advanced | Advanced | Advanced |
| CRM / customer profiles (built-in) | No | Basic | No | No | Yes | Strong (CDP-style) | Strong (CDP-style) |
| AWS-native (your account, SES/SNS/Pinpoint) | No | No | No | No | Yes | No | No |
| Meta Business Tech Partner | No | No | No | No | Yes | No | No |
| WhatsApp pricing model | Usage-based | Usage-based | Usage-based | Usage-based | Usage-based from first message | Plan-dependent / enterprise | Plan-dependent / enterprise |
| Transparent SMB self-serve pricing | Partial | Partial | Partial | Partial | Yes | Mostly sales-led | Mostly sales-led |
| Marketing WhatsApp rate (illustrative) | ₹1.09 | ₹0.97 | ₹0.99 | ₹0.97 | ~₹0.93–0.97/msg | Custom / opaque | Custom / opaque |
| Per-agent / seat model for messaging inbox | Included | ₹699–750/agent | Included | Included | Tier-based limits | Seat-based (typical) | Seat-based (typical) |
| Chatbots & conversational flows | Add-on cost | Limited | Basic | No | All tiers (limits by tier) | Yes | Yes |
| Time-to-value / implementation lift | Low (WA-only) | Low (WA-only) | Low | Low | Light — practical setup | Higher — enterprise stack | Higher — enterprise stack |
Frequently Asked Questions
Pricing, billing, and how CampaignHQ stacks against point WhatsApp tools.
Still have questions?
Marketing WhatsApp messages use Meta's WhatsApp Cloud API rate plus a CampaignHQ platform fee. Your total per message is those two parts together—the CampaignHQ fee is lower on higher tiers. Utility, authentication, and service-window messages bill at Meta's published rate only (no CampaignHQ fee).
Annual plans bill 10× the monthly price — effectively two months free. Switch between monthly and annual any time; we prorate the change.
Each tier includes monthly email credits equal to your platform contact capacity (Starter 25K, Growth 100K, Custom 500K). Sends beyond that bill at Extra Email Pack rates (₹500 or $10 per 10,000 emails via SES). SMS is usage-based at AWS pass-through (varies by destination).
Yes. Upgrade any time. Your contacts, templates, conversation history, and team setup carry over seamlessly.
Yes. CampaignHQ is built for your AWS footprint — connect your own SES, SNS, and related services where supported, or let us run them inside our managed deployment.
All plans include standard onboarding resources and documentation. Priority Onboarding is available as a paid add-on for teams that want a hands-on launch sprint with a CampaignHQ specialist.
No long-term lock-ins. Scale monthly or annually as you grow, and add or remove add-ons any month.
WhatsApp marketing is usage-based from the first send: Meta rate plus CampaignHQ fee by tier. Full Suite email includes monthly credits equal to your contact capacity; volume beyond that uses Extra Email Pack pricing. SMS is usage-based from the first send at AWS pass-through. Tiers also differ by platform limits, automation depth, and WhatsApp pricing.
No lock-ins. No forced infrastructure. Scale as you grow.