WhatsApp Voice Calling — Message and Call in One Thread
Customers can call your business from WhatsApp without leaving the chat. Your team handles inbound calls and permission-based outbound calls on the same verified number you use for messaging, broadcasts, and inbox — powered by Meta's WhatsApp Business Calling API.
Ananya M.
WhatsApp voice · refund thread
Full chat history visible — bot handoff, order ID, prior messages.
What is WhatsApp voice calling on CampaignHQ?
WhatsApp voice calling lets businesses receive and place VoIP calls with customers on the same WhatsApp Business number used for messaging. On CampaignHQ, calling sits alongside your shared team inbox, chatbots, and automations — so a chat can escalate to a voice conversation without switching apps or losing context.
Meta supports two paths: user-initiated calls (customers tap call in WhatsApp) and business-initiated calls (your team requests call permission inside an active conversation, then places the call). Both run on the official WhatsApp Business Platform Cloud API.
Same number
Voice and messaging on one verified WhatsApp Business number.
In-thread escalation
Move from chat to call without leaving the WhatsApp conversation.
Agent-ready
Route calls through your team inbox and support workflows.
Phone tag vs in-app WhatsApp calling
Customers already message you on WhatsApp. Native calling keeps support in the channel they trust — no separate phone line or callback number.
Disconnected support
Chat here, call somewhere else
- Customers copy a phone number and leave WhatsApp
- Agents lose chat context when switching to PSTN
- No record of call intent in the messaging thread
- Harder to tie calls back to campaigns and bots
CampaignHQ
Message and call in one place
- Customers call from the same WhatsApp business chat
- Agents see conversation history before answering
- Business-initiated calls follow Meta permission rules
- Calling complements inbox, bots, and journeys
- Inbound calls
- Outbound with permission
- Same business number
- Team inbox
- Business hours
- Official Meta API
From zero to live
Enable WhatsApp voice calling in four steps
No developers required. Connect your channels, configure in CampaignHQ, and go live with measurable customer journeys.
Connect your WhatsApp number
Link your verified WhatsApp Business API number on CampaignHQ.
Enable calling on your number
Turn on Meta WhatsApp Business Calling for your connected business number.
Set hours and permissions
Configure business hours, call icon visibility, and outbound permission rules.
Handle calls from inbox
Accept inbound calls and request permission for outbound calls from the team inbox.
Inbound calls
Let customers call from WhatsApp
When calling is enabled on your number, customers can tap the call icon in your WhatsApp business chat. Your team receives the call through CampaignHQ with the full message thread visible for context.
- User-initiated calls on supported devices
- Control call icon visibility and business hours
- Same thread as messages, bots, and campaigns
- Escalate complex chats without leaving WhatsApp
Outbound calls
Call back with explicit permission
For business-initiated calls, CampaignHQ follows Meta's permission flow — request approval in an active conversation, then place the call within the allowed window once the customer opts in.
- Permission requests inside open conversations
- Compliant outbound calling per Meta limits
- Ideal for sales follow-up and high-intent support
- Works alongside templates and automation steps
When teams add WhatsApp voice
Support escalation
Bot or agent resolves simple queries in chat; complex issues move to a call.
“My refund hasn't arrived — can someone call me?”
High-intent sales
Request call permission after a pricing or demo chatbot flow.
“I'd like to talk to someone about 50 seats.”
Order and booking help
Customers call from the same thread as order updates and reminders.
“Can I change my delivery slot on a quick call?”
Calls and chats on one WhatsApp business number
Customer-initiated inbound calls
Customers call from your WhatsApp business chat
Permission-based outbound calls
Request approval, then call back in-thread
Shared team inbox context
Agents see the full thread before and during calls
Business hours and controls
Manage when customers can reach you by voice
Frequently asked questions
Common questions about voice calling on CampaignHQ.
Still have questions?
Yes. CampaignHQ supports Meta's WhatsApp Business Calling API on your verified business number. Enable calling on your connected number to accept customer-initiated calls and place business-initiated calls after customer permission.
Yes, when calling is enabled on your WhatsApp Business number. Customers tap the call icon in your business chat on supported mobile devices. You can configure business hours and call icon visibility per Meta's settings.
Yes, with customer permission. Meta requires an explicit call permission request inside an active conversation before your business can initiate a call. CampaignHQ follows Meta's permission and rate limits for business-initiated calling.
Yes. Voice calling uses the same WhatsApp Business API number as your team inbox, broadcasts, and chatbots — one number for messages and calls.
Calls are tied to the customer conversation. Agents see message and bot history in the same thread when a call comes in or when they request permission to call back, so handoffs stay in context.
Calling requires an active WhatsApp Business Platform Cloud API number on CampaignHQ, Meta calling enabled on that number, and compliance with Meta's messaging tier and regional availability rules. Business-initiated calling has additional country restrictions — confirm eligibility during setup.
Pricing
WhatsApp + email plans that scale with your volume
Combo plans include your platform, contacts, and email sending credits. WhatsApp message usage is billed separately based on how much you send. Compare WhatsApp and combo tiers.
More WhatsApp capabilities
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