Comparison
CampaignHQ vs Mailchimp
Mailchimp is a familiar choice for email-first marketing. CampaignHQ is built for teams that want WhatsApp, Email, and SMS together, with stronger WhatsApp depth, journeys, and managed or BYO sending.
Priya Sharma
One record · one journey
- Delivered · read
WhatsApp
Order confirmed · reply for support
- Opened · clicked
Email
Weekend sale · 40% off
- Delivered
SMS
Out for delivery today
Mailchimp
Channel coverage
WhatsApp
Limited / add-on ecosystem
Email marketing
Core product
SMS marketing
Limited / not core
One contact database
No exports between tools
Quick verdict
Who each platform is for
Choose Mailchimp if
- Email newsletters and classic email automation are the main motion
- WhatsApp is handled separately or not yet a priority
- You want a well-known global email brand
Choose CampaignHQ if
- You want WhatsApp, Email, and SMS in one customer database
- You are building journeys, automation, and lifecycle engagement
- You want managed sending or your own AWS/email infrastructure
Compare
Feature comparison
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Pricing
Pricing and commercial fit
Compare platform fees and what each product is optimized to solve, not just the lowest monthly line item.
Mailchimp
Subscriber-based email pricing with add-ons for SMS and integrations. WhatsApp is typically handled outside the core Mailchimp workflow.
Growth and Custom tiers, annual billing, and usage calculators are on the full pricing page.
See full pricingCampaignHQ
Published platform pricing across three tracks. WhatsApp message usage is billed separately on all plans.
- from₹2,999/mo
Email + WhatsApp (Combo)
Unified automation · most popular
- from₹1,999/mo
Email only
Includes managed email credits or BYO infra
- from₹1,499/mo
WhatsApp only
Platform fee + per-message usage
Frequently asked questions
Straight answers for teams weighing CampaignHQ against Mailchimp.
Still have questions?
It depends. Mailchimp fits email-first marketing teams. CampaignHQ fits teams that want WhatsApp, Email, and SMS in one platform, especially when WhatsApp matters for conversion and retention.
Yes. WhatsApp is a core channel on CampaignHQ, not an add-on. Mailchimp is stronger as an email-first platform with limited native WhatsApp depth.
CampaignHQ publishes platform pricing for Email, WhatsApp, and Combo plans, Combo starts at ₹2, 999/month. WhatsApp message usage is billed separately.
Yes. Email and Combo plans support CampaignHQ-managed email credits or connecting your own AWS/email infrastructure.
Teams whose primary motion is email marketing and who do not need WhatsApp and SMS coordinated in the same stack today.
Ready for more than Mailchimp's core strength?
See unified pricing for Email, WhatsApp, and Combo plans, or book a demo to map journeys across channels.