Comparison
CampaignHQ vs WATI
WATI is a strong option for WhatsApp inbox, broadcasts, and team workflows. CampaignHQ fits teams that want WhatsApp, Email, and SMS in one platform, with journeys, automation, and managed or BYO sending on your terms.
Priya Sharma
One record · one journey
- Delivered · read
WhatsApp
Order confirmed · reply for support
- Opened · clicked
Email
Weekend sale · 40% off
- Delivered
SMS
Out for delivery today
WATI
Channel coverage
WhatsApp
Yes
Email marketing
Not a core product
SMS marketing
Not a core product
One contact database
No exports between tools
Quick verdict
Who each platform is for
Choose WATI if
- WhatsApp support and broadcast workflows are your primary need
- Email and SMS live in separate tools today
- You want a established WhatsApp-first product
Choose CampaignHQ if
- You want WhatsApp, Email, and SMS in one customer database
- You are building journeys, automation, and lifecycle engagement
- You want managed sending or your own AWS/email infrastructure
Compare
Feature comparison
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Pricing
Pricing and commercial fit
Compare platform fees and what each product is optimized to solve, not just the lowest monthly line item.
WATI
Typically priced around WhatsApp conversation and campaign usage. A practical fit when Email and SMS are handled elsewhere.
Growth and Custom tiers, annual billing, and usage calculators are on the full pricing page.
See full pricingCampaignHQ
Published platform pricing across three tracks. WhatsApp message usage is billed separately on all plans.
- from₹2,999/mo
Email + WhatsApp (Combo)
Unified automation · most popular
- from₹1,999/mo
Email only
Includes managed email credits or BYO infra
- from₹1,499/mo
WhatsApp only
Platform fee + per-message usage
Frequently asked questions
Straight answers for teams weighing CampaignHQ against WATI.
Still have questions?
It depends. WATI fits teams investing mainly in WhatsApp. CampaignHQ fits teams that want WhatsApp, Email, and SMS in one platform with cross-channel journeys and automation.
Yes. CampaignHQ includes Email and SMS alongside WhatsApp. WATI is built around WhatsApp-first workflows.
CampaignHQ publishes platform pricing for Email, WhatsApp, and Combo plans, WhatsApp Starter from ₹1, 499/month, Combo from ₹2, 999/month. WhatsApp message usage is billed separately on both platforms.
Yes. Email and Combo plans support CampaignHQ-managed email credits or connecting your own AWS/email infrastructure. WhatsApp can use CampaignHQ-managed billing or your own WhatsApp Business setup where applicable.
Teams whose near-term roadmap is WhatsApp-first, with no need to coordinate Email or SMS in the same stack.
Ready for more than WATI's core strength?
See unified pricing for Email, WhatsApp, and Combo plans, or book a demo to map journeys across channels.