Segmentation that stays in sync with behavior
Build audiences from engagement, lifecycle stage, and custom data — then target them in WhatsApp and email from one platform.
What is segmentation on CampaignHQ?
Segmentation groups contacts by behavior, tags, attributes, and channel engagement so you send the right message to the right audience.
Segments update as contacts open emails, reply on WhatsApp, purchase, or hit custom events — no nightly CSV exports.
Behavior-based
Opens, clicks, purchases, and WA engagement.
Lifecycle + tags
Combine stage, tags, and custom fields.
Cross-channel
Use the same segment in email and WhatsApp.
Static lists vs dynamic segments
Exported spreadsheets go stale. CampaignHQ segments react to what contacts do.
Spreadsheets
Manual list pulls
- Stale after export
- Separate lists per channel
- Hard to combine behavior rules
- Ops-heavy retargeting
CampaignHQ
Live audience segments
- Rules update automatically
- One database for all channels
- AND/OR behavior filters
- Use in broadcasts and journeys
- Behavior rules
- Tags
- Retargeting
- Cross-channel
- Dynamic updates
- Exports
From zero to live
Build your first segment in four steps
No developers required. Connect your channels, configure in CampaignHQ, and go live with measurable customer journeys.
Step 01
Define rules
Choose tags, events, or engagement filters.
Step 02
Preview audience
See how many contacts match right now.
Step 03
Use in a campaign
Target a WhatsApp broadcast or email send.
Step 04
Iterate
Refine rules based on performance.
Rules
Behavior you can filter on
Combine opens, clicks, cart events, tags, and custom attributes with AND/OR logic.
- Engagement filters
- Lifecycle stages
- Custom field conditions
- Saved segment library
Retargeting
Re-engage the right people
Build audiences like cart abandoners, inactive users, or high-intent clickers for follow-up.
- Cart abandon segments
- Win-back lists
- VIP tiers
- Suppress recent purchasers
Segments teams create first
Cart abandoners
Shoppers who left items without buying.
“Cart idle 2h + no purchase → recovery journey.”
VIP customers
Top spenders for early access.
“LTV > ₹50k → early access broadcast.”
Inactive 90d
Win-back before churn.
“No email open 90 days → re-engagement offer.”
See segmentation in action with your use case.
Book a DemoSegments That Update Themselves
Create dynamic segments based on activity, behavior, and engagement across WhatsApp and email — lists stay fresh without manual exports.
Behavior-based segments
Group contacts by opens, clicks, purchases, and WhatsApp engagement
Lifecycle and tags
Combine lifecycle stage, tags, and custom attributes
Retargeting audiences
Re-engage cart abandoners, inactive users, and high-intent leads
Use across channels
Target the same segment in WhatsApp broadcasts, email, and journeys
Frequently asked questions
Common questions about segmentation on CampaignHQ.
Audience segmentation groups customers by shared attributes or behaviors so messages can be tailored to each group instead of blasted to everyone. Targeted segments lift open rates, click-throughs, and revenue per send while reducing unsubscribes, especially on permission-based channels like WhatsApp.
Build segments using filters across attributes (city, plan, lifecycle stage), behavior (clicked, opened, purchased in last 30 days), engagement scores, and event triggers. Segments are previewed in real time, saved for reuse, and usable across WhatsApp, email, and SMS.
Yes. Behavioral segmentation includes message opens, clicks, replies, purchases, browse activity, abandoned carts, and custom events sent via API. Engagement segments (active, lapsed, dormant) update automatically as customer activity changes.
Yes. Dynamic segments evaluate continuously — when a contact's attributes or behaviors change, they enter or exit the segment automatically. Journeys subscribed to a dynamic segment trigger the moment the contact qualifies, with no manual list rebuilds.
Yes. Segments are channel-agnostic — define a segment once and use it in any WhatsApp broadcast, email campaign, SMS send, or cross-channel journey. Contacts and consent are unified across channels.
Mailchimp and Klaviyo offer strong email-focused segmentation. CampaignHQ matches their behavioral and attribute-based segmentation and extends it across WhatsApp and SMS. Useful when you need the same segment to drive cross-channel journeys, not just an email blast.
Still have questions about Segmentation?
Chat on WhatsApp or open live chat — we typically reply within a few hours.
Pricing
One platform for segments, journeys, and sends
Segmentation and workflows are included across WhatsApp, email, and Shopify features. Pick the track that matches your contact volume and channels. Explore all plans.
Start building customer journeys that actually convert.
Unify WhatsApp and email in one platform — built for teams that care about retention, not just sends.
15-minute walkthrough · no commitment
7-day free trial · no credit card required