WhatsApp analytics that show what worked
Measure broadcasts, automations, bots, and agent performance, with contact-level visibility, not vanity metrics alone.
Channel comparison
- WhatsApp71%
- Email38%
Same account, no spreadsheet exports.
Who engaged
- PPriya S.Clicked
- RRohan K.Read
- MMeera J.Replied
What analytics does CampaignHQ provide for WhatsApp?
CampaignHQ analytics connect sending, engagement, and outcomes across WhatsApp campaigns and journeys. See delivery and read rates, click performance, and how automations convert.
Because email shares the same platform, you can compare channel performance without exporting to spreadsheets.
Delivery & reads
Sent, delivered, and read in real time.
Contact-level
Drill down to who engaged.
Journey metrics
See which automations convert.
Vanity metrics vs actionable reporting
Sending alone isn't success. CampaignHQ ties engagement to journeys and revenue-oriented KPIs.
Basic tools
Send counts only
- No read or click breakdown
- Can't tie WhatsApp to revenue
- Agent performance invisible
- Cross-channel blind spots
CampaignHQ
Engagement + journey analytics
- Reads, clicks, and replies tracked
- Per-campaign and per-journey views
- Inbox response metrics
- Compare with email in one account
- Read rates
- Click tracking
- Journey stats
- Agent metrics
- Cross-channel
From zero to live
Start measuring in four steps
No developers required. Connect your channels, configure in CampaignHQ, and go live with measurable customer journeys.
Send a campaign
Launch a broadcast or journey to generate data.
Open dashboards
View delivery, read, and click funnels.
Drill to contacts
See who engaged and who needs follow-up.
Export and retarget
Build segments from engagers for the next send.
Campaign analytics
Know what landed
Dashboards for each broadcast and template show delivery funnel and engagement.
- Sent / delivered / read / clicked
- Export engaged segments
- Compare campaigns over time
- Identify fatigued audiences
- Monsoon sale8,2407426
- Cart recovery3,1808134
- New arrivals6,9006218
- Weekly digest5,480489
This month
71%
Last month
63%
+8 pts read rate
Audience fatigue
Weekly digest down 14 pts, rest this list
Journey analytics
Optimize automations
See drop-off between steps and which branches drive conversions.
- Step-level completion rates
- Channel mix in cross-channel flows
- A/B timing experiments
- Revenue events where configured
- 1
Entered journey
4,820100% - 2
WhatsApp reminder
4,63096% - 3
Opened reminder
3,57074%22 pt drop-off here
- 4
Email follow-up
1,98041%33 pt drop-off here
- 5
Returned to checkout
1,30027%14 pt drop-off here
Channel mix in flow
- WhatsApp steps3
- Email steps1
- Wait steps2
Compare branches side by side.
A/B timing test
Winner applied to the journey
Decisions analytics unlock
Template optimization
Double down on templates with highest read-to-click.
“Carousel B beats single image by 2.1× CTR.”
Agent staffing
Staff peaks based on inbox volume trends.
“Mondays 10-12 need +2 agents.”
Frequently asked questions
Common questions about analytics on CampaignHQ.
Still have questions?
Delivery, read, and click metrics for campaigns, plus journey and inbox performance depending on your setup.
Yes. Drill into which contacts opened, clicked, or replied.
CampaignHQ focuses on engagement and journey metrics; connect conversion events via integrations for revenue attribution where configured.
Pricing
WhatsApp + email plans that scale with your volume
Combo plans include your platform, contacts, and email sending credits. WhatsApp message usage is billed separately based on how much you send. Compare WhatsApp and combo tiers.
More WhatsApp capabilities
Broadcast Campaigns
Broadcast campaigns
Reach your entire audience with bulk broadcasts, rich media, and real-time engagement tracking.
ExploreTemplate Management
Template manager
Build templates, track Meta approval, and deploy in campaigns and automations.
ExploreShared Team Inbox
Team inbox
One WhatsApp number for your whole team with shared history and faster handoffs.
Explore
Still sending single-channel campaigns?
Your customers are on WhatsApp. It's time to build high-converting conversations where they already hang out.
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Manage your WhatsApp team inbox on mobile
