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Visual workflows for WhatsApp and email

Map triggers, delays, and channel steps in one builder, automate lifecycle journeys without stitching together separate tools.

Onboarding journeyLive
Signup

Trigger · 2,840 in

Wait 1 day
Activated?

Condition

YESEmail

Pro tips · 1,640 sent

NOWhatsApp

Nudge · 1,200 sent

Both paths rejoin at day 7
In this flow now
  • Waiting412
  • On the yes path1,640
  • On the no path1,200
  • Exited early188

Version 4 · autosaved

Duplicate to test a variant

What is the workflow builder on CampaignHQ?

The workflow builder is a visual canvas for customer journeys, triggers, waits, branches, and sends across WhatsApp, email, and SMS.

It is the orchestration layer that replaces disconnected automation tools with one map per journey and unified analytics.

  • Visual canvas

    See every path contacts can take.

  • Event triggers

    Start from product and marketing events.

  • Multi-channel

    WhatsApp, email, and SMS in one flow.

Zapier chains vs visual journeys

Point-to-point integrations break at scale. Workflows give you one journey map with branch logic.

Integration sprawl

Tool chains and scripts

  • Hard to visualize full journey
  • Brittle when APIs change
  • No step-level analytics
  • Separate logs per channel

CampaignHQ

Unified workflow builder

  • Drag-and-drop journey map
  • Native channel steps
  • Branch and wait nodes
  • Funnel reporting per step
  • Visual builder
  • Triggers
  • Delays
  • Branches
  • Multi-channel
  • Analytics

From zero to live

Build your first workflow in four steps

No developers required. Connect your channels, configure in CampaignHQ, and go live with measurable customer journeys.

  1. Pick a trigger
    • Signup or purchase
    • Webhook event
    • Tag change
    Starts the flow

    Pick a trigger

    Signup, purchase, webhook, or tag change.

  2. Add steps
    • WhatsApp · nudge
    • Wait 2 days
    • Branch on activity
    Drag onto canvas

    Add channel steps

    Insert WhatsApp, email, waits, and branches.

  3. Test the path
    • Trigger fired
    • Branch took yes
    • Email delivered
    Test contact

    Test the path

    Walk through with test contacts.

  4. Publish
    • 2,840 entered
    • Completed · 63%
    • Purchased · 486
    Live

    Publish

    Activate and monitor step completion.

Builder

Design journeys visually

Drag triggers, delays, conditions, and sends onto one canvas your whole team can read.

  • Trigger and wait nodes
  • Conditional branches
  • Reusable subflows
  • Version and duplicate
Workflow builderDraft

Steps

  • Trigger
  • Wait
  • Condition
  • Send
  • Webhook
  • Exit
Trigger · purchase
WhatsApp · order confirmed
Drop step here
Email · review ask
Wait 3 days
Wait step

Duration

3 daysEdit
Skip on weekends
Exit if they buy

Saved as a subflow

Reuse it in any journey

Orchestration

Channels that work together

WhatsApp nudge, email detail, SMS urgency, sequenced on one contact timeline.

  • WhatsApp + email steps
  • Stop on conversion
  • Entry and exit rules
  • Webhook actions
PS

Priya Sharma

One timeline, three channels

Day 0 to 5
WhatsApp

Order confirmed

SMS

Out for delivery

Email

Setup guide

Exited

She bought again

Day 0Day 1Day 3Day 5
Entry and exit
  • Enter on first order
  • Exit when they buy
  • Skip if unsubscribed
  • Webhook to your CRM

One timeline per contact

Channels never talk over each other

Workflows teams ship first

  • Onboarding

    Welcome new users across channels.

    Signup → welcome email → WA tip on day 2 if no activation.

  • Abandon cart

    Recover Shopify carts.

    Cart idle → WA reminder → email with cart link 6h later.

  • Win-back

    Re-engage dormant customers.

    No purchase 60d → offer sequence on email then WhatsApp.

Workflows

Visual journeys across WhatsApp and email

Design cross-channel workflows with triggers, delays, and channel steps, one builder for lifecycle automation instead of disconnected tools.

  • Drag-and-drop journey builder

    Map triggers, waits, branches, and sends in one canvas

  • Event-based triggers

    Start flows from signups, purchases, webhooks, and custom events

  • WhatsApp and email steps

    Orchestrate both channels from the same contact record

  • Unified analytics

    See completion and conversion across every step

Step completionLast 30 days
Entered2,840
-8% drop-off
WhatsApp nudge2,610
-29% drop-off
Email · pro tips1,780
-46% drop-off
Purchased486

Revenue from this flow

₹8.4L

486 purchases · 17% of entries

Biggest dropAfter the email

One report per journey

No stitching channel exports

Frequently asked questions

Common questions about workflows on CampaignHQ.

Still have questions?

A workflow (also called a journey) is an automated sequence of customer interactions across WhatsApp, email, and SMS, triggered by an event, time, or attribute change. Workflows can include delays, branches, conditions, and cross-channel fallbacks so the right message reaches the right contact at the right time.

Yes. Drag triggers, channel sends, delays, branches, conditions, and webhook actions onto a visual canvas. Each step previews live data, and the workflow can be tested with a single contact before going live.

Yes. A single workflow can send WhatsApp first, fall back to SMS if undelivered, send a recap email, and update CRM attributes, all in one canvas. Channel-specific delivery and engagement metrics roll up to a unified workflow report.

Triggers include contact added, attribute changed, segment entered/exited, event tracked (custom event from your app), date-based (birthday, renewal), purchase events from Shopify or WooCommerce, and inbound WhatsApp message. Workflows can also be triggered manually or via API.

Yes. Split-paths inside a workflow let you test message content, subject lines, send time, or even channel choice (WhatsApp vs email) and auto-promote the winner based on opens, clicks, or conversion goals.

Yes. Delays (minutes to weeks), conditional branches based on contact attributes or behaviors, and re-entry rules are all supported. Workflows can also call webhooks to update external systems mid-journey.

Pricing

One platform for segments, journeys, and sends

Segmentation and workflows are included across WhatsApp, email, and Shopify features. Pick the track that matches your contact volume and channels. Explore all plans.

Start building customer journeys that actually convert.

Unify WhatsApp and email in one platform, built for teams that care about retention, not just sends.

15-minute walkthrough · no commitment

7-day free trial · no credit card required

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