Core capabilities for lifecycle marketing

CampaignHQ includes WhatsApp Business Platform messaging, email marketing, SMS, a visual cross-channel journey builder, CRM-lite, audience segmentation, real-time analytics, integrations with Shopify, WooCommerce, and major CRMs, plus a developer API and webhooks. All channels share a single contact database and journey engine.

Yes. CampaignHQ includes CRM-lite — unified customer profiles, activity timelines, segments, custom attributes, and a shared team inbox for WhatsApp conversations. It complements existing CRMs (HubSpot, Salesforce, Zoho) via API or replaces basic CRM needs entirely for SMB teams.

Yes. Build visual workflows with triggers (events, time, attribute change), actions (send WhatsApp, email, SMS, update attribute, call webhook), delays, branches, and conditions. The same workflow can mix channels — for example, email-first cart recovery with WhatsApp fallback.

Yes. Segment contacts by behavior (clicked, opened, purchased), attributes (city, plan, lifecycle stage), and engagement scores. Segments are dynamic — they update automatically as customer data changes — and reusable across WhatsApp, email, and SMS.

Native integrations include Shopify, WooCommerce, Magento, and the Meta WhatsApp Business Platform. Open API and webhooks connect with Zapier, Make, custom backends, and CRMs like HubSpot, Salesforce, and Zoho. AWS SES and SNS plug in for customer-owned sending.

Yes. The CampaignHQ developer API supports contact sync, event tracking, journey triggers, message sending, and template management. Webhooks deliver real-time events for delivery, opens, clicks, and conversions. Documentation and starter examples are available to API customers.